Keybanc Capital Markets Quotes StudyLogic

K-cup consumption increased 104% year-over-year in the December quarter to 1.7 billion cups, according to Study Logic. Before we get into the data and our takeaways for GMCR, we think it would be useful to describe the source as well as the methodology behind the data. The source of the K-cup data is Study Logic (SL), which is a premier data provider for the Foodservice industry. SL collects coffee consumption data from a panel of ~1 million adults on a weekly basis and combines it with statistical projections, which are reconciled with companies, suppliers, franchisees, manufacturers, consumers and public filings. We believe SL is the only source that fully captures single-serve coffee consumption in the United States and that it is a good proxy for K-cup volume trends.