STUDYLOGIC Predicts Sparkling Flavored Bottled Water to overtake Non-Flavored Volume by 2021
STUDYLOGIC Predicts Sparkling Flavored Bottled Water to overtake Non-Flavored Volume by 2021
July 2018
Market Intelligence Firm, STUDYLOGIC predicts a new sub-category leader by 2021. Currently, there are roughly 150B cups of bottled water consumed Globally. Within the mix, Total Sparkling accounted for nearly 50B cups. Plain Sparkling accounted for 30B while Flavored reached 20B in 2017. The Flavored Sparkling Water category is expected to double by 2021, overtaking the Unflavored Sparkling category.
According to Analyst Joe Brett: we are seeing a new cycle of growth within the bottled water category. There has not been a growth of double digits within the category (Flavored Sparkling) in nearly 3 decades. Data shows that consumers are switching away from Soda to the Flavored Sparkling Water category.
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